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IF THE SHOE FITS...
New Partnership with Alliance Pipeline Ltd.
by Donna Rapp
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The Alliance Pipeline Ltd. Calgary Area Community Investment Council was looking to invest in Environmental Stewardship, one of five community investment sectors in their mandate. While the employee-run Council received many solicitations from other sectors, it was having some difficulty identifying Calgary-based environmental organizations that met its guidelines. When the Council asked its in-house environmental experts for advice, Alberta Ecotrust immediately came to mind.
Melissa Pockar, Environmental Coordinator, explained why Alliance chose Ecotrust as a key environmental partner.
We liked the focus Ecotrust has on funding grassroots, community environmental projects and the fact that funding decisions are made through a collaborative process involving both corporate and environmental non-government organization (ENGO) representatives.
Alliance also appreciated that environmental groups are often able to use Ecotrust grants to leverage funding from other, larger grant-makers.
Alliance Pipeline has become a Sustaining Partner of Alberta Ecotrust. While Alberta Ecotrust knows clearly what it gains from Alliance's support, what does Alliance hope to gain from their involvement with the Ecotrust?
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From a short-term perspective, Alliance wants the exposure to, and involvement in, diverse environmental projects impacting Calgary and the surrounding area.
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Alliance also anticipates networking opportunities with ENGOs and with other corporations that share similar concerns and philosophies about the environment.
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This partnership will provide long-term gains by providing an efficient mechanism whereby Alliance can meet its corporate mandate to make a substantial contribution to the environmental quality of life in Alberta.
Alliance Pipeline is a natural gas transportation company, created to align the interests of producers, shippers, consumers, marketers and the equity owners of the pipeline system. Its goals have always been to be entrepreneurial and to introduce competitive innovation to the regulated natural gas transmission marketplace.
The Alliance Pipeline Vision Statement says, in part, that in order to be successful, Alliance must take a proactive, co-operative approach with communities impacted by its operations. It also aims to be sensitive to, and to take action on, concerns raised by responsible environmental groups. Practicing the highest standards of environmental stewardship is integral to that vision and Alliance encourages participation, both individually and collectively, in community activities. Herein lies the indisputable fit between Alliance Pipeline and Alberta Ecotrust.
As a new partner, Alliance Pipeline is extremely impressed with the partnership structure and overall mandate of Alberta Ecotrust. It also recognizes the value Alberta Ecotrust adds to many projects through its "shepherding" and capacity-building activities. This only serves to reinforce the company's decision to become involved and was one more reason why it was easy to partner with the Ecotrust.
Susan Tyrrell, Chair of the Alliance Pipeline Calgary Area Community Investment Council for 2003 summed it up nicely.
I was very impressed with the presentation made to us by Ecotrust representatives. The fact that they brought along one of their corporate members who was willing to give up his lunch hour to address the benefits of membership had a big impact on our decision to join.
Thank-you for your support Alliance, and welcome to the Ecotrust team!
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