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Thompson Okanagan Tourism Association - Winter Newsletter
Welcome to the TOTA Winter Newsletter! Header

The Tourism Event of the Year is just 20 days away...
You don't want to miss it! Early bird registration closes January 31, 2008!


What:  BC Tourism Industry Conference  (www.bctourismindustryconference.ca)

When:  Conference begins 9:00 am Wednesday, February 20 and finishes Friday, February 22 @ 3:00 pm.  Trust us, you don’t want to miss a minute. 

Why:  Key influencers within the industry will converge in Vancouver for this annual conference where decisions are made, relationships are built and in depth, insider knowledge is shared.

Where: Sheraton Vancouver Wall Centre

Who:  Leaders within the tourism industry from across BC, people who want to become leaders and industry experts.   Speakers include: Peter Yesawich, Chairman and CEO of Ypartnership, the leading authority on travel behaviour of Americans; John Furlong, CEO of Vanoc; Minister Stan Hagen and Deputy Minister Bruce Okabe, Ministry of Sport, Tourism and the Arts; Rod Harris, President and CEO of Tourism BC.

Events that should not be missed include the Student Case Competition (if you need employees you want to be there), the opening reception at Rocky Mountaineer Train Station (the premier networking event of the year), and the Eighth Annual Tourism Awards Banquet. 

Register on line today!  Up to date information is posted at www.bctourismindustryconference.ca




Call for Nominations for ATBC's 2008 Aboriginal Tourism Awards - deadline for nominations is drawing near: Feb. 1.

NOMINATE NOW FOR 2008 ABORIGINAL TOURISM BC AWARDS

The Aboriginal Tourism Association of British Columbia (ATBC) is seeking nominations for exceptional Aboriginal tourism businesses for the 5th Aboriginal Tourism BC Awards. The awards recognize innovation, excellence and leadership in BC's thriving Aboriginal tourism sector.

Nominations are now open for the following nine award categories:

  • Inspirational Leadership Award
  • Coast Hotels and Resorts Ambassador Award
  • Strength in Marketing Award
  • Cultural Authenticity Award
  • Tourism Conservation Award
  • Excellence in Customer Service Award
  • Power of Education Award
  • Young Adult Achievement Award
  • Industry Partner Award

Deadline for nominations is February 1, 2008. 

For complete nomination information, visit www.aboriginalbc.com/corporate and follow the links to the ATBC Awards or e-mail admin@aboriginalbc.com.

Award finalists will be celebrated at the 5th Aboriginal Tourism BC Awards gala on March 5, 2008 at the Vancouver Convention and Exhibition Centre. For tickets, call Katrin Harry, event coordinator, with Ayjoomixw Concepts at 604-483-3532 or e-mail katrin@ayjoomixw.com.



Interior Savings Financial Report
Higher Canadian dollar has an uneven impact on BC’s economy – what does this mean for your business?

The Canadian dollar’s unprecedented rise against the US currency most adversely affects BC’s natural resource exports and local economies based on those sectors, according to a report from Credit Union Central of British Columbia. The benefits of currency appreciation via lower import prices for capital and consumer products, lower inflation and reduced interest rates are more widely dispersed throughout the province.

The report concludes that the overall impact of the Canadian dollar's appreciation on BC’s economy is reduced economic growth, although it will likely enhance productivity growth in the long run. A sustained 10 per cent appreciation roughly corresponds to a reduction in real GDP growth of 0.3 to 0.5 per cent annually.

"While the majority of BC’s exports are negatively affected to some extent, forestry, mining, fishing, and related manufacturing are the most vulnerable," said Central’s Chief Economist, Helmut Pastrick. "As a result, the economies of particular regions in the province bear the brunt of the currency’s appreciation."

Industries with the highest risk have high export intensity, a low proportion of imported content in their inputs, below-average profitability, and they account for about 40 per cent of BC's international exports. Medium-risk industries comprise a diverse group of goods and services exports, including tourism and transportation.

Low-risk export industries are largely domestic-oriented and have high profit margins. These include finance, insurance and real estate services, and account for about 10 per cent of BC's total international exports.

Benefits of the higher dollar come from a lower inflation rate, higher purchasing power, lower interest rates, and its effect as a catalyst for productivity growth.

This information was released by the Credit Union Central of BC. For further information on this article, or for the latest interest rate forecasts and other related financial information, visit www.cucbc.com/publications/economics/

Contact: Helmut Pastrick at (604) 737-5026.



Reawaken Your Entrepreneurial Spirit -
How to find others like you

Have you wondered where you might discover an organization comprised of existing & aspiring entrepreneurs that could offer you an environment to share "information, ideas, experiences and your entrepreneurial journeys?"

The newly-created, Okanagan Valley Entrepreneur's Society (OVES) invites you to explore its unique and innovative model of collaboration whose "mission" is: to contribute to a regional atmosphere of innovation & creativity through the creation of an organization of "entrepreneurial leaders" and to enhance the growth of entrepreneurship ventures in the Thompson-Okanagan region of British Columbia.

Our Board of Directors and the Society’s Founder, Joel Young, seek to formulate an "alliance" with TOTA membership through the offering of the programs, services, coaching & mentoring that comprise our core foundation.

We are prepared to solidify this proposed alliance with TOTA in various forms of communication as requested either by individual TOTA members or committees of the Association.  In the meantime, please refer to our website currently under enhancement at www.OveSociety.org and you may contact Joel Young at eagleyoung@shaw.ca




Conference Serves Up Ingredients For Attracting Culinary Tourists

Culinary Tourism BC is hosting its first annual culinary conference in Vancouver, BC on February 25 & 26, 2008 at The Sutton Place Hotel, targeting tourism operators including restaurants, wineries, farms and suppliers who want to attract the lucrative culinary tourist.

Entitled "Growing Your Business with Culinary Tourism," the goal of the conference is to bring leaders of the industry together with people who are looking for hands-on sessions and the tools they need to build a reputation as a top food tourism experience. In addition to a full day of appetizing presentations, a half-day "toolkit" session on February 26 will provide newcomers to the industry with interactive discussions and the keys to success in this fast growing segment of British Columbia's tourism industry.

"While for years BC has been marketed on its "super natural" beauty, little has been done to promote its culinary experiences, which we know are exceptional, across the province," says Culinary Tourism BC chair Don Monsour. "Our aim is to change that, therefore we need to provide our tourism operators with the tools and knowledge they need to compete with the best culinary tourism destinations in the world."

Research conducted by the International Culinary Tourism Association has shown that:

  • Cuisine is a saleable experience.
  • Nearly 100% of tourists dine out when traveling.
  • Dining is consistently one of the top three favourite tourist activities.
  • The higher the dinner bill, the more likely the patrons are tourists.
  • Many culinary tourists are affluent individuals earning above average incomes.
  • Interest in cuisine in travel is not reserved to a particular age, sex, or ethnic group. Unlike other travel activities and attractions, cuisine is available year-round, any time of day and in any weather.
  • Cuisine is "experiential" as it satisfies new traveler demands for hands-on, interactive experiences.
  • Dining is a way to experience local culture.
  • Directing tourists to exemplary cuisine experiences adds value to tourist's trips resulting in increased tourism spending, longer stays and repeat visits.


www.bcculinarytourism.com

Author: Deirdre Campbell
Organization: Tartan Public Relations
E-mail: deirdre@tartanpr.com



Calling all interested export ready partners!

itravel2000.com is one of Canada’s largest online travel retailers. Their Canadian destination website at www.itravelcanada.ca is looking for commissionable packages that can be promoted on their very popular website.

Targeted at the domestic getaway market, the website features themed packages (romantic getaways, family fun, skiing, spas) that often include one or two nights’ accommodation, some meals and other activities. Tour operators or accommodators who wish to take advantage of this free promotional opportunity must be willing to pay at least a 12% commission on any sales made through this program. In addition, itravel2000 is requesting that hotels and other accommodators submit their net FIT rates for 2008 which may then be included in their online accommodation search engine. We ideally would like to see iTravel create a Thompson Okanagan category and TOTA member buy-in will justify this.

For more information, contact:  Janice Ketchen, Director of Business Development, at jketchen@itravelcanada.ca or phone 1-866-969-3325 X 2079.



Trust us – Blog is not a Star Trek Term
From a marketer’s perspective, they influence consumers whether you like them or not

Blog visitation is growing at a rapid rate, and the user-generated content appearing on blogs can have a significant impact on both destination and travel supplier selection. This month's e-newsletter from YPartnership reveals some interesting findings about this phenomenon.

BOOMING BLOGS
The influence of the Internet on travel planning continues to grow. According to our 2007 National Leisure Travel MONITORSM, two thirds of active travelers now go exclusively to the Internet to obtain information when planning vacations, and 4 out of 10 now report "regularly reading" visitor critiques and opinions online (more than the 3 out of 10 who report reading critiques and reviews authored by professional journalists!). Most of these user-generated opinions may be found in the growing population of web logs (blogs).

The role of blogs in the evaluation of travel suppliers is one of increasing interest to most travel marketers. Of particular interest is the influence of user-generated reviews on the selection of specific hotels, resorts, attractions and other travel suppliers. Much of this interest is due to the growing incidence of travel-related blog visitation: one quarter of leisure travelers who have used the Internet to obtain information on travel experiences and/or suppliers have visited a "blog" to seek and/or review information about a specific destination or travel supplier during the past twelve months. Nearly one third of those who have consulted a blog for travel planning purposes state they have visited Tripadvisor.com. Other popular sites include Traveller.org, Ysearchblog.com (Yahoo! search blog), Myspace.com, Virtualtourist.com and Lonelyplanet.com as revealed in table appearing below.

2007 %
Have Visited To Seek And/Or Review Information About A Destination Or Travel Service Supplier During Past 12 Months* 25
Have Visited:**

TripAdvisor.com 32
Traveller.org 19
Yserchblog.com (Yahoo! Search Blog)
17
MySpace.com 15
VirtualTourist.com
13
LonelyPlanet.com 11
Travelblog.org 8
LiveJournal.com 3
Xanga.com 2
Other 23
*Among those who have used the Internet to obtain travel information for one or more leisure trips during the last 12 months.
**Among those who have visited a blog during the last 12 months. Does not equal 100% due to multiple responses.


These numbers represent a significant increase over the levels recorded just two years ago, thereby underscoring the growing interest consumers have in seeking what they believe to be more "objective" assessments of travel experiences from individuals who can comment with a high degree of ascribed credibility. This type of "conversational marketing" represents a new discipline in marketing science, and the implication for travel service marketers is clear: popular blog content should be monitored regularly to remain abreast of the buzz circulating online and evaluate the potential influence user-generated content may have on future customer behavior.

Source: YPartnership. Copyright © 2007 Ypartnership 423 South Keller Rd., Suite 100, Orlando FL 32810
All Rights Reserved





Motorcoach Travel Resurgence Among US Consumers

Motor coach travel at the end of 2007 "was enjoying a significant rebirth and was expanding throughout the country at the fastest rate in more than 40 years," according to a new study released by the DePaul University School of Public Service. The independent research study, titled "The Return of the Intercity Bus: The Decline and Revival of Scheduled Service to American Cities, 1960-2007," was authored by Professor Joseph P. Schwieterman, PhD and several researchers.

"Our research shows that this growth is being driven by improvements in service and strong consumer demand," the study reveals. "As a result, more growth will likely occur in the years ahead."

The study cites several reasons for the positive outlook: "The industry is engaged in more aggressive marketing than in previous years and reaping the benefits of persistently high fuel costs." Additionally, the industry is capitalizing on its strategic communications campaign "to build awareness that it is an environmentally friendly ('green') travel choice."

The study cites many remaining challenges for the industry, from illegal curbside operators to heavily subsidized federal transit systems. But nonetheless, the report is again off and running -- and regaining respectability among the traveling public. The full study is available at: www.depaul.edu/~chaddick.

"This study confirms that more Americans are choosing motor coach travel as congestion worsens, delays and hassles become more prevalent, and environmental stewardship is top of mind," said American Bus Association president and CEO Peter J. Pantuso.

Author: TOURISM staff
Organization: Canadian Tourism Commission
E-mail: tourism@ctc-cct.ca



Study Says Gays and Lesbians Are a "Dream Market" for Tourism

According to the results of a survey reported in TravelDailyNews (November 20, 2007), lesbians and gay men are a dream market for the tourism industry.

The report says 94.1% of over 6,700 American survey respondents to Community Marketing's 12th Annual LGBT Tourism Study stayed in a hotel at least one night in the last twelve months, with the median respondent staying 14 nights in hotels during that period. A hotel's reputations for gay-friendliness was cited as the top influence for choosing a hotel, followed by location near tourist attractions, location near a gay neighborhood, and free high-speed internet access.

77% of respondents said they shop for hotels and book online, while 29% said they book accommodations by phone or in person through a travel agent or directly with the supplier. 86% of respondents took at least one flight (up slightly from 2006) with a median of six flights in the last 12 months. 81% said they shop and book their flights online.

Other key findings from the study include gay and lesbian interest in adventure travel (41.8%), spa vacations (36.1%), educational tours (31.6%), culinary trips (29.7%), eco-travel (26.2%) and casinos (22.8%). 25% attended a Gay Pride celebration where they stayed overnight, making it one of the most prominent "gay motivators" for taking a trip.

65% of respondents are gay men, 28% are lesbians, and the remaining 7% identify as bisexual, transgender, queer or intersex. The median age of respondents is 46.

Author: TOURISM staff
Organization: Canadian Tourism Commission
E-mail: tourism@ctc-cct.ca


Previous Page | Top of This Page

Page 1:

Travel Trade Report

Media Update

Marketing Update

Page 2:

The Tourism Event of the Year is just 20 days away...

Call for Nominations for ATBC's 2008 Aboriginal Tourism Awards - deadline for nominations is drawing near: Feb. 1.

Interior Savings Financial Report

Reawaken Your Entrepreneurial Spirit -
How to find others like you

Conference Serves Up Ingredients For Attracting Culinary Tourists

Calling all interested export ready partners!

Trust us – Blog is not a Star Trek Term

Motorcoach Travel Resurgence Among US Consumers

Study Says Gays and Lesbians Are a "Dream Market" for Tourism


Thompson Okanagan Tourism Association - (250) 860-5999 - info@totabc.com


 
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