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You are receiving this bulletin from Scott Henderson of dHz Media because you have previously expressed interest in knowing more about the media industry in Western Canada. MediaTalk provides useful information on PR and digital communications.
Voting Day Messaging: The Secret to Winning Federal Election in B.C.
photo courtsey of www.andrewlewis.ca/
In Federal election battles across B.C., new polling laws gave campaigns that had effective messaging techniques an edge. When media outlets first reported poll results in Atlantic Canada, voters in B.C. still had three hours left to vote.
B.C. voters who hadn’t yet voted, quickly became strategic voters. The affect this had on the electorate was seen in poll results across the Province. Campaigns that were able to send out messages based on early poll results before polls closing had a decisive advantage in close ridings, where the undecided vote was high.
Campaigns that had compiled databases of soft party support and second choice, and had a messaging system in place were able to quickly provide information to the strategic voter.
To find out how messaging can help you get out the vote on your campaign, contact scott.henderson@dhzmedia.ca
Search Engine Marketing – Driving Targeted and Qualified Traffic
Search engine marketing can drive throngs of visitors to your website. But that's just the beginning. You want qualified visitors streaming to your website and you want them to take specific actions such as requesting information, downloading a demo or coupon, subscribing to your newsletter, looking up the nearest store location, or actually ordering a product.
As consumers increasingly rely on the Internet for information and cost savings, companies are now competing with each other to own the customer relationship. Selling directly to end consumers using search engine optimization allows companies to gain more control over online relationships and are finding it is leading to increased margins. Innovative companies are using the Internet as a cost-effective distribution channel. They are leveraging self-service features to dramatically reduce costs. To improve customer loyalty, companies are leveraging customer relationship management to identify high value customers, and establish service and support enhancements. The use of content management systems are helping to better target marketing efforts.
Using search engine optimization will help position your site to recieve maximum visibility among the billions of pages available on the Web. Search engines are the most widely used vehicles for generating traffic to websites. Research confirms over 80% of prospective Web customers use search engines to find products, services or information. If your website isn't found within the top 10 to 30 search results (the first three pages of search matches), no one will know it exists. And if they don't know it exists, they certainly won't become customers.
Shemek Fedyczkowski, Creative Avenvue Communications
Creative Avenue is a hybrid business practice that focuses on the creation of brand singularity across multiple platforms. Our deliverables – print, web and motion – combine to create a collective intellectual and emotional experience that is always whole. We develop customized brand solutions for our clients.
www.creativeavenue.ca
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Scott Henderson, publisher of MediaTalk is managing director of dHz Media.
dHz Media is an innovator of digital and traditional communications services for growth-orientated companies.
scott.henderson@dhzmedia.ca
t.604.657.8593
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