Online Media Kits?
CleanPix Cleans Up

Aarn Wennekers, vice president of CleanPix and MediaTalk subscriber, contacted dHz Media after the last issue and provided a demo of CleanPix's version of the Online Media Kit.

After reviewing the demo, we believe it is the best solution for providing the media with press ready material.  Don't believe us? click here and look for the link marked Online Media Center .

MediaTalk Profile: Western Standard

Former National Post columnist, Ezra Levant launched the Western Standard in March of this year. Billed as the Indepedent Voice of the New West, the publication features columnists Ted Byfield, David Warren, Mark Steyn, Karen Selick and David Frum.  

Kevin Libin is the Editor-in-Chief of the Western Standard. Libin comes from Canadian Business and was recently honoured with a 2003 National Magazine Award.  It's website is www.westernstandard.ca

THE GHOSTWOODS in Development

THE GHOSTWOODS is a pyschological horror film centering on demonic possesion and man's darkest fear. 

dHz Media is promoting the debut film by director by Kody Zimmernann and featuring Ginger Snaps: Unleashed star Eric Johnson. The film is currently in development and being shot in March 2005 on Vancouver Island. For investment opportunities click here

See the film's website at: www.theghostwoods.com

Why Market Online

1. Level the Playing Field
2. Reach New Markets
3. It's Where Consumers Are
4.Empowers Your Customer
5. Your Competitors Do
6. Competitive Advantage

Subscribe Now - it's Free

MediaTalk, is an informative update on media developments. It includes media profiles, an article on media trends, and useful links to case studies. It also features examples of earned media and educational articles on web marketing. 

To subscribe, click here

Scott Henderson publisher of MediaTalk is managing director of dHz Media.

dHz Media is an innovator of digital and traditional communications services for growth-orientated companies.  

scott.henderson@dhzmedia.ca
t.604.657.8593

 

Princeton Review Analyzes Bush Kerry Debate

Bush Speaks at the Sixth Grade Level; Kerry Speaks at Seventh Grade Level. When graded on their closing statements using the same standards that eleventh graders face on their SAT essays Bush received a 4 out of a possible 6 and Kerry scored a 3 out of 6. 

Bush's strengths were his simple topic sentences reinforced with well supported arguments and clearly well-differentiated paragraphs.  Kerry's vocabulary and more complex sentence structure were the stronger points of his performance.   full article

The Photo Opportunity - Campaign Events


photo credit: dHz Media

How a candidate's image is portrayed in the media often determines when elections are won and lost.   Alan Fotheringham always talks about certain campaigns where image was key: Jean Chretian - waterskiing in ‘93; John Major on his soapbox in ’92; and Stockwell Day on a jet ski in 2001.       

In modern politics image counts. The candidate must look like a winner. And to get good images, a campaign team must arrange photo opportunities for the media. Photo opportunites can take place at campaign events, leader's visits, or area landmarks. Photo Ops are fluid and unpredictable. One should plan them out in detail. A campaign media person should be present to facilit ate the smooth operation of campaign events and to assist with on-site media relations. 

Carefully planned photo opportunities will obtain the best campaign images. Below is a photograph that appeared in the Sunday Times from a campaign event, organized by dHz Media, in Leeds during Prime Minister John Major's 1997 campaign. 



photo courtsey of www.timesonline.co.uk/

For further information on campaign tactics, contact scott.henderson@dhzmedia.ca

 

Search Engine Marketing – Part Two

Smart keyword selection helps search engines find websites.  One needs to define appropriate and effective keywords for each section of a website. This results in multiple listings with search engines since each set of keyword grouping will respond to different keyword combinations used by people using search engines.    

Investing in Search Engine Ranking

It is recommended that you set aside a monthly budget to pay for Google AdWords, Yahoo, and MSN search engine rankings. Simply submitting your site with search engines is ineffective and being listed with numerous sites on the Internet is only partially effective. By working with search engines to achieve higher rankings websites will get a good return on investment. 

Exactly how much to budgets for search engine ranking is dependant on several factors, but a good campaign can cost between $350 - $650 per month.  The monthly expenditures vary based on your market and its competitivness.  

A website should be used todevelop an ongoing relationship with you and your clients.  Over time, you will experience a steady incline in business as your customer database grows.  As your database grows and you apply it to use with regular Newsletter send-outs, you will find your rate of both customer acquisition and retention increase.  

Shemek Fedyczkowski, Creative Avenvue Communications

Creative Avenue is a hybrid business practice that focuses on the creation of brand singularity across multiple platforms. Our deliverables – print, web and motion – combine to create a collective intellectual and emotional experience that is always whole. We develop customized brand solutions for our clients.

www.creativeavenue.ca
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