PCIS Campaign Makes Headlines of the Year for 2004

In the "BC Biotech Celebrates the Headlines of 2004"special publication included with the Nov. 30 - Dec. 1 issue of Business in Vancouver , PCIS' launch of its 'Biotech Roadmap' was listed as a Biotech Headline of the Year.  

The dHz Media designed campaign included the publication of an article in Bio-IT World , the leading publication on collaborations between IT and life sciences, and local press releases. 

The article was on the Biotech Roadmap, a guide to implementing the right IT solutions for electronic submissions to the FDA. more

MediaTalk Profile: The Okanagan Valley Media

CHBC Television Kelowna is the main television station in the Okanagan.  It’s the only TV station owned by CanWest Global that is also a CBC affiliate .  Its news director is Derek Hinchliffe.  Tel. 250-861-8231. 

John Harding is the managing editor of the Kelowna Daily Courier . Tel. 250-470-0741.

Outside of Kelowna, the main newspaper of Vernon is the Morning Star edited by Glenn Mitchell (250-550-7920) and in South Okanagan, the daily paper is the Penticton Herald , edited by Paul Varga (250-492-4002).

News Briefs

Expanding Calgary law firm, McGuigan Nelson Kirk launches Website Marketing Engine from dHz Media.  more 

GhostLight Cinemas Inc. commissions dHz Media for Production Update Newlsetter.  more

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Scott Henderson, publisher of MediaTalk, is managing director of dHz Media, an innovator of digital and traditional communications services for growth-orientated companies.

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Goodwill is Good PR: Change Lives While Marketing Your Business

Can your business afford NOT to give?  A recent Cone/Roper study on cause-related marketing revealed:

  • 85% of consumers said a company’s commitment to a social issue is important when deciding which companies they want to see doing business in their local community.
  • Price and quality being equal, 76% of consumers would be likely to switch to a brand or retailer associated with a good cause.
  • 83% of consumers have a more positive image of companies that support causes the customer cares about.

Strategic philanthropy or cause-related marketing links your company to a worthy cause.  It enhances your company’s image, increases customer loyalty and provides a competitive edge.  With proper promotion it can generate positive news coverage as media outlets welcome the chance to cover good news. 

Most important, cause-related marketing offers an opportunity to give something back and to help change people’s lives.

2010 LegaciesNow Launches Snowboarding Program for Disadvantaged Youth

On February 10th, 2010 LegaciesNow announced it is sponsoring the Chill program in Vancouver. Operated by Burton Snowboards, Chill is a snowboarding program for at-risk and disadvantaged youth.  The program provides disadvantaged youths with the means to learn snowboarding to provide inspiration and help keep them off the streets.  

More on 2010 LegaciesNow.  More on Chill.    

Burton Snowboards and dHz Media to Bring Chill to Calgary

February 11, 2005. Calgary - dHz Media announced today that it has been selected as the public relations firm to bring Chill to Calgary.  dHz Media  will work with Burton Snowboards to bring the snowboarding program for at-risk and disadvantaged youth to Calgary next season.  To launch the program in Calgary, $40,000 must be raised to cover the costs of equipment rentals, instruction, and social services support. 

Sponsors will generate positive public awareness for their company by supporting Chill and participating in media events, promotions and photo opportunities. 

"This is a great cause.  When I was young, it didn't matter if you had failed an exam, lost a job or got dumped by a girlfriend, you always felt better when you went up to the mountains.  At-risk youth need something to look forward to." says Scott Henderson, managing director of dHz Media.

"Anyone who has skied or 'boarded knows this program will inspire, provide hope and help keep kids off the streets. When you are contacted by myself or Chill, please give serious consideration to supporting this cause and helping to change young people’s lives in Calgary.”   

To contact dHz Media about sponsorship, click here

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