Build a Referral-Based Business (Part 2)
Word of mouth is great but how do you get more - a lot more?
Referrals are one of the most powerful lead generators in the world. We all know that referrals cost you very little and usually (if a good client has referred them) the new client is of relative good quality. Ask any established business owner where the vast majority of new clients come from and they say "Word of Mouth" or "Referrals." The $64,000 question is "what systems do you have in place to make sure the referral happens?"
Obviously, this can be achieved by offering exceptional value and service, but it can be further promoted by building your system to generate referrals.
Last month we discussed: 1) Decide who is your ideal client, and who you actually want referred to your business; 2) Go through your current customer list with your ideal customer criteria; and 3) Keep in touch with your customers at least every three months. Here are the next three of the nine steps to building a referral based business [FULL STORY] ...
The Power Of Priorities
By Action Coach Lee Huffman
I often observe that business owners find two things very challenging:
Doing these two things makes the difference between success in business and just surviving. Moreover, the same is true for all areas of our lives [FULL STORY] ...
Attention Business Owners!
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Monday September 26, 2005
6:00 p.m. – 9:30 p.m.
5:45 Registration
330 University Avenue, Toronto
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