Media Contact:
Scott Henderson
dHz Media
+1.403.921.2001
scott.henderson@dhzmedia.ca
Online Media Kit available at: www.Shoptoit.ca/news
Brand Name Retailers Flock to Shoptoit.ca
Future Shop, Sony, Best Buy, Apple Canada, CompuSmart, The Source (Radio Shack) And Dell Award Search Engine Advertising Contracts to Shoptoit.ca
Sept. 28, 2005, Calgary – Shoptoit.ca today announced that it has signed search engine advertising contracts with seven of the top electronics retailers in Canada. Future Shop, Best Buy, Apple Canada, The Source, formerly Radio Shack, CompuSmart, and Dell have integrated their online stores with Shoptoit.ca’s shopping search engine. Consumers who visit www.Shoptoit.ca to conduct searches for electronic goods are able to access products and product specifications from all retailers.
Shoptoit.ca employs a proven pay-per-click revenue model used by traditional search engines like Google and Yahoo. Retailers list products and product specifications on Shoptoit.ca’s site and when web visitors are ready to buy they click through directly to the ‘buy now’ area of the retailer’s website. Shoptoit.ca delivers qualified sales leads right to a retailer’s online cashier. A referral fee is charged only when consumers click through to view products on the retailers’ websites. Click through charges vary based on the profitability and popularity of the product category.
"Electronics retailers understand the value of Search Advertising, they spend a buck or so on a listing and sell a $500 digital camera. " says Clark Johannson, president and CEO, Shoptoit.ca, "Listing with Shoptoit.ca produces a higher return on investment as we use a pay for performance based pricing system."
Shoptoit.ca launched on July 1st, 2005, and was created for Canadian consumers frustrated with the online shopping experience due to excessive shipping costs, and tariff and duty complications from retailers outside of Canada.
It currently has signed more than 125 retailers, including Sears, Indigo, and Toys R Us and offers Canadians more than 212,000 products. Its technology provides unique tracking features, which allow detailed evaluation of product sales for retailers.
Shoptoit.ca generates product lists exclusively from Canadian retailers. Its ‘Feature Filter’ allows a user to narrow down product searches based on one feature and its ‘Comparison Clipboard’ permits side-by-side comparisons of multiple products, highlighting product differences. Product results can be sorted based on the closest retail store, best deals, or most popular. Shoptoit.ca’s added convenience and ease creates an uncluttered experience that turns online shoppers into online buyers.
The Top 10 US Shopping Search Engines attract more than 90 million shopping sessions per month, 8.4 million from Canada.
Source: Comscore, April 2005
Canada has many shopping directories, however, directories simply list links to websites. Shopping search engines help the shopper make the best product decisions by comparing the details and reviews of similar products. When you have found the right product they can compare the merchant details (price, shipping etc.)
Shoptoit.ca
Shoptoit.ca is Canada's first-ever shopping search engine. The company was created in 2004 to meet the need of an underserved Canadian market and to bring a streamlined online shopping experience across the country. Based in Calgary, Alberta, Shop To It was created by seasoned entrepreneurs and business veterans Clark Johannson, Scott Sanderson and Brendan Duddridge under their software development and marketing business Clickspace Interactive Inc. The company has already successfully incubated two software organizations (Repeat Seat and StrataHealth Solutions) and developed a leading E-commerce software application package (DriveIt Online Marketing Software).
For more information, contact:
dHz Media
Scott Henderson
++1.403.921.2001
scott.henderson@dhzmedia.ca
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