The Key to Business Success - Part II
As we discussed last month, based on our experience working with all kinds of different businesses, the most important determinant of Business Success is YOU - the business owner.
History is riddled with examples of successful businesses that have failed with a new owner and lackluster businesses that have flourished under new ownership.
As a result, you are your most important business project. You probably spend plenty developing and maintaining your business's physical assets. How much time and money do you spend on developing yourself?
The great motivator and speaker E. James Rohn advises: "Work harder on yourself than you do on your job ". In my opinion, if you are serious about your business and what you want to get out of life, you simply must dedicate 5-10% of your time to self-development. And, yes, you must set aside some money to pay for it. But rest assured, this money will likely give you the highest ROI (return on investment) possible. After all, you are the person that can increase your profits by 50% or more.
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