Consumer Shows
(2010/11)

Consumer Show Request Form

• Shows are funded on a first come first serve basis 
• Prices for some shows have not been announced yet but will be close to previous years 
• Payment to TOTA is due ASAP (once prices are released) as we must pay the show organizers 
• TOTA will process your partial refund after the show and upon completion of the show report, picture documentation and return of the TOTA Banner.
• In order to qualify for co-op funding, each booth must display a TOTA Banner as well as designated TOTA regional brochures. All show material will be available at our Kelowna Office.

 








TravelZoo
(Aug 25-Sep 24, 2010)

TOTA Contract

• Regular Price: $2,800
• Stakeholder Price: $2,016
• Material Deadline:  Aug 4/10
• Target Market:  Destination Travellers
• # of impressions: online
• Salesperson: 
  Mark Sonnbichler, 403-984-9349, msonnbichler@travelzoo.com 

 

TOTA 2011 Vacation Guide

North America Market Development Specialist Ellen Walker-Matthews says TOTA is pleased to announce that SWCA (Sheldan Wood Creative Associates) will once again produce the annual Thompson Okanagan Vacation Guide - and sales will begin shortly for tourism stakeholders to purchase space in the 2011 Guide. 

"As in 2010, we have consolidated our previous multiple guides into one integrated book which provides our guests and potential guests with a comprehensive overview of the Thompson Okanagan," Walker-Matthews says. She adds that this year 110,000 copies will be printed for distribution throughout BC in Visitor Centres; tourism information booths; the BC Ferries system; to locations in Alberta, Washington state, Idaho and Oregon; as well as direct to consumers from their online requests. The Vacation Guide is also distributed at all travel and consumer shows attended or funded by TOTA. 

An overrun of the Guide's golf section will again be produced and inserted into WestJet's up! magazine in early 2011, as well as in Golf Style magazine and Pacific Northwest Golfer. 

"I encourage tourism stakeholders throughout the region to make sure your business is well-represented in our popular regional Guide," Walker-Matthews says. For more information about advertising opportunities, contact her at ematthews@totabc.com or 250-860-5999. 

SWCA Creative Director Cindy Sheldan says the 2011 Vacation Guide will be bigger and better than ever. It will contain a number of new features including an enhanced fold-out map and a comprehensive regional directory. 

"We are thrilled to have been selected to produce the TOTA Guide again this year," Sheldan says. "Each year we look forward to building on our past success and making the new Guide even better." 

SWCA has worked as designer, producer and manager of an extensive array of advertising and design assignments over the past 20 years. It is committed to creativity and strategic-thinking. It has worked with many companies in the tourism, hospitality and food-service industries including TOTA, Sun Peaks Resort, Cahilty Lodge, the Hotel Association of Canada, Burrowing Owl Estate Winery, Finlandia Vodka, Pernod Ricard, Purdy's Chocolates, and others. SWCA has a background in commercial photography and is well-connected to many of Western Canada's best suppliers of offset and digital printing. Its website is at www.swca.ca.

TOTA Fall Marketing Campaign

TOTA and Fjord West  have commenced work on development of TOTA’s regional Fall consumer marketing campaign Keep watching for details of this integrated fall marketing campaign which will be shared with Thompson Okanagan Tourism stakeholders later in July. 

About Cossette/Fjord

Thompson Okanagan Tourism has welcomed Fjord West, a division of leading international tourism marketing agency Cossette Inc., as its full-service agency in a unique partnership to develop cutting-edge digital marketing tools to promote the region to travellers.

TOTA and Fjord West announced June 28 they have agreed to establish a joint venture to promote tourism in the Thompson Okanagan. The partnership goes beyond the commission, fee-for-service, performance-based compensation models, and ushers in a new way to market products and services in the digital age. The two organizations will immediately begin developing marketing and communications initiatives while working to launch a jointly owned entity that will create digital marketing opportunities for the region's travel and tourism industry. 

TOTA CEO Glenn Mandziuk says Fjord West was chosen for its extensive experience working in the tourism industry and for developing innovative marketing campaigns for provincial, regional and city destination marketing organizations. TOTA members will now be able to have access to a one-stop shop for digital marketing, design and development. 

"Going into our agency search, we understood that the best way to create value for our industry partners and grow tourism in the region would be to forge a deep partnership with the right agency, allowing us to engage a top-tier agency while maximizing our marketing budget through the creation of cutting-edge digital marketing platforms,” Mandziuk says. “In Fjord West we found an entrepreneurially minded world-class agency partner with deep travel and tourism knowledge who could help us execute on this vision.”